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Date / Heure
Date(s) - 25 octobre 2019
12 h 15 min - 14 h 00 min





Winston Kwon
Chancellor’s Fellow, University of Edinburgh

Date: Vendredi 25 octobre 2019
Heure: 12h15 à 14h00
Lieu: HEC Montréal
Salle: Rona (1er étage, section bleue)

Conférence donnée en anglais

Presentation in English

Apportez votre lunch, café et jus seront servis!


This is an ethnographic study of a healthcare NGO operating within tribal communities in NE India. The study focuses on how frontline counsellors and clinical staff deal with the challenge of delivering primary healthcare to women, children, the elderly and groups that are otherwise neglected by the state healthcare system.Foremost among these challenges is the difficulty in negotiating an accommodation between the paradigm of generally accepted clinical practices within the state medical system that the staff are trained and practised in, and the context of the dardi (literally, person in distress) whose approach to health is shaped by traditional healers. Without such accommodation, many dardi would otherwise be unable comprehend the nature and consequences of these problems and thus fail to commit to treatment.Through an analysis clinical journeys, we identify a set of approaches or strategies employed by counsellors and clinicians to adapt, adjust or otherwise exempt organisational processes in order to enable the dardi to access effective treatment. Collectively, we term these strategies as ’communitization’ or the making of local adaptations to enable frontline counsellors and clinicians to function effectively by helping the dardi to bridge the gap between institutionally legitimated clinical practice, and the traditional cultural contexts of their communities.

Author’s bio

Winston Kwon holds a PhD in Marketing (Lancaster University) and a BCom in Finance (University of British Columbia). Prior to returning to academia, he worked at a number of corporate finance and business analysis roles within the technology and consumer sector for several Fortune 500 firms and a couple of startup ventures. He is also a Research Fellow of the Advanced Institute of Management (AIM). His current research interests concern how language can serve to support or resist strategic change, and the role of social enterprises in challenging environmental sustainability and social inequality. A central question common to his various research activities is how can individuals make a difference? Winston is concerned with how strategies are practically accomplished through language and material practices and processes. 


Cette conférence est organisée conjointement par le GéPS, la Chaire en gestion stratégique en contexte pluraliste et le Département de management de HEC Montréal.